Instagram is a great platform to gain traction when you sell online and are a new brand in the marketplace. Find a few hashtags you can gain traction around and then gear your content to fit the content being shared around those hashtags. Post to both your grid and via stories. Be sure to include those hashtags in your story posts too. By doing so, you’ll become part of a larger story around that hashtag and increase your reach. The link in your bio can drive people back to your store, or you can check out how tools like the SHOPPABLE feature on Planoly can help make selling from Instagram easier.