One of the things that attracts pros and clients alike to website platforms like Squarespace is that it’s relatively easy to go from blank slate to robust web presence in no time flat. This ease-of-use is great for so many other reasons as well. If you’re a web pro, you can focus on helping your clients curate great content and build compelling page layouts with clear CTAs instead of reinventing the wheel every time you work on a new web design project. If you’re a small business owner, the technology barrier that might have otherwise prevented you from being a hands-on part of managing your site is severely diminished, allowing you to contribute to and edit your content in the future as needed without waiting on a developer to answer your emails. So, let’s just make all the new pages and move on, right?!
Not so fast — with great power comes great responsibility. It may be simple to edit site content, make new folders or expand your presence as business grows but the focus should never just be on the public-facing side of the equation. Keeping things organized and tidy on the back end of your site will help you stay sane, make sure that any future developers who may work on the site know exactly what’s going on and ensure that search engines like Google can understand what you do. The good news that these best practices for keeping things in top form are easy to incorporate into your workflow!
Click the link below for the full post!