Instagram will be where we pour the lion’s share of our creative abilities. Other platforms are still great places for sharing links and connecting with clients and collaborators, but Instagram – both its feed and story feature – still allows us to show off our own culture better than anywhere else. It’s the constraints of the platform that work well for us. The visual is the primary with hashtags, location tagging, and copy being the secondary elements of importance. This lets us focus on creating an image that is emotionally evocative and consistent with our brand style and post history.