New technology to adopt or keep an eye on in 2018?
Businesses should keep their eyes on voice search and the devices that make it possible. Voice search truly changes how consumers get information and ultimately how they find out if your business has the product or service they need.
Predictions for 2018?
The ability for voice searches, across products, to recall accurate, timely information is only improving and as it does, its use will continue to increase. This begins to erase the idea of competing to reach page one of Google and instead pits brands in a race to have the best ready-made answer to possible search queries. It’s all about embedding timely, comprehensive information about their business online so that Siri or Alexa can use that information to fulfill their mission of answering their user’s question.