Encourage User Generated Content
Brands that want to leverage social media and the power of word-of-mouth marketing should aspire to craft an ingenious way to encourage user-generated content. When you can get your audience to post content about your brand, you are turning each of those persons into micro-influencers for your brand. People within their own social networks will be exposed to content about your brand and may even generate their own (or at least visit your website). This is marketing that leverages the power of human networks facilitated by technology, and it’s really the best of both. Each post is another link living on the web about your brand, so encourage users to include a link back to your website and to tag your company, of course! People will never stop craving for good stories.