Kristine Neil

It's Time to Refresh Your Brand

DesignKristine NeilComment

Time for a little spring cleaning

You may have noticed by now that we're devoting each month's content to a particular theme. It made good sense that January was focused on strategy; everyone sets off with great intentions at the first of the year! In February we focused on passion and how it can really fuel your work. This month, our theme is one of rejuvenation; or more simply just the idea of a REFRESH! March feels like a great time to step back from the work we've done so far in the year and evaluate if it's hitting the marks we set for ourselves in January. It's also a great time to reset, renew and refresh branding.

You may think that branding is one of those things that you can do once and call good. But just like you'd never get away with painting your house once and never again, your branding occasionally needs a refresh. Maybe it's just a "fresh coat of paint" like some new business cards or an updated sign. Or maybe you want to do a more intensive overall - a new logo, an improved website or some refreshed marketing materials. Whatever it is, it's never too late to start again heading towards where you want to be.

We recommend that your entire brand gets refreshed every 2-3 years but that you update individual elements on a quarterly basis. Taking this approach spreads out your investment in branding over time and also allows your business to always look fresh and current with something new. We also recommend that you evaluate your brand any time your business goals, objectives or target demographic changes. If you'd added new products and services since your customers last heard from you, it's time to make some updates!

Our team is great at working within specific budgets and timelines to help you update your branding. We can even help develop a marketing strategy to help you tackle projects in a way that makes sense for you and your business. And, of course, we'll make sure you always look fresh!