Go Where The Audience Is
A brilliant, ageless tip for photographers is to have their work featured in media that matters to their audience—be it a website, magazine, Instagram account, etc. Those features are leads that can take potential clients back to the photographer’s website, which better be branded and ready to go when they land! Some photographers make the mistake of treating their website as a visual flip board of images and nothing else. While showing a portfolio of work is vital, so is personality. Whether the photographer wants to work with individuals or brands, both parties are typically looking for a photographer they can feel comfortable with. Making sure your website has personality and a solid sense of brand is key to creating that sense of compatibility that could ultimately lead to a new project.