Kristine Neil

Summer’s Right For Reflecting On Your Brand

BusinessKristine NeilComment

Two dates on the calendar are natural times to stop and take stock. New Year’s is a time for resolutions and fresh starts. And summer is not just the halfway point of the year, it’s also a time to recharge and refresh.

It’s the reason most people take vacations in the summer. But is this the time to also recharge and refresh your brand? It’s really the time to reflect on your brand.

Let’s assume you set goals at the beginning of the year for your brand and business. Let’s also assume you plan on doing an annual review in December. This is the perfect time to check in and see where you are.

Here are some tips from Kristine Neil, owner and creative director at Markon Brand Design (

  • Measuring your progress in business can be as complex or as simple as fits you.

  • The numbers themselves aren’t what’s really important. What’s important is that you know them and that you track them.

  • Remember that your path may not be the same as someone else’s. What matters is that you’re forging ahead. It is only this tenacity that can’t really be measured. It’s difficult to put a hard number on the amount of determination you have. Stats can’t measure your hunger to succeed.