Any business can put together a media kit, whether they want it to represent their enterprise as a whole, or cover a specific topic or event. The key [is] to bundle all of the necessary components in a neat, consistent package.
At Markon, we recommend the following:
Short descriptor of your company/event with key stats
Images optimized for digital use
Video 30 seconds or less, this way it fits well into a news clip, article, or social media post.
Quotes pulled separately from a press release
Press Release single page
Contact Information Have all of these items live on a web page on your website. That way they’ll be safely accessible (not attached to an email), while the content also gets to live on your website (so it can be crawled by Google).
You can also combine all of this into a well-designed PDF that individuals can receive upon request. Or you can make it downloadable as a single file from your website, or some other space.
Local businesses can use content marketing to draw attention to their store or wares by positioning themselves as a local authority on a topic. They can even go a step further and create digital and brick-and-mortar spaces to host conversations about that topic. For example, a local bee keeper could found a Facebook group about the value of locally raised food. The bee keeper would have simultaneously created a forum around a topic vital to their business, while also creating a direct line of communication to the people most likely to purchase their product, locally raised honey. Such an activity not only allows the local business owner to raise awareness of their brand, but the accessible content and contact to the brand often inspires trust among customers, which in turn, often leads to brand loyalty.