Kristine Neil

Social Media

Shoppable Products on Instagram

Social Media, MarketingKristine NeilComment

You know that old saying about how in real estate the only thing that matters is location, location, location? Well, making it easy for your customers to shop right from their Instagram feed is the modern, online-business equivalent. The goal is to make it as easy as possible for people to buy from you and to reduce any friction that might interrupt that process. 

Making it easy to buy right from their feed!

We love a good “link in profile” for posts or - if you’re cool enough - the “swipe up” ability in stories but you don’t have to constantly update your profile link or be a social media influencer already to take advantage of the shoppable products on Instagram feature. If you sell products and use Squarespace, you’re in.

Tips & Details

  • This feature only works if you sell physical products but not digital ones or services. If you’re a salon, for example, and sold your products online in addition to service packages you could tag the products but not the services in posts and stories. 

  • You’ll need to be on either of Squarespace’s commerce plans. Both are great options and we can help you decide if one is better than the other for your business. 

  • Shoppable Instagram requires that you update your personal account to a business one… which if you’re using Instagram for business you should probably do anyways and comes with some cool side benefits like Instagram Insights, contact information and Instagram Ads.

  • You’ll also need to have a business page on Facebook and it will get connected to something called Facebook Business Manager. Because Facebook owns Instagram, everything gets routed through your Facebook page for ads and integrations like this on Instagram. 

  • The setup process can be a little overwhelming and it takes a number of steps to set up but once things are in place, it’s easy to manage! Because of this, it’s a great feature to get some help with at the start so that you can make sure everything is taken care of and works as it should.

TL;DR Shopping on Instagram allows you to tag products in posts and stories so that visitors can check out the details and shop the product on your website… all without leaving the app. It’s a great way to connect with your customers, right where they are and making buying from you easy. It’s the cheapest real estate you’ll ever buy, we promise! 😉


https://markonbrands.com/blog/shoppable-instagram

Why being authentic is the most important principle for success in social media

Business, Personal Branding, Social MediaKristine NeilComment

Be Authentic. The quickest way to get people to zone out is to show them exactly what they see on everyone else’s accounts. You’re not keeping up a robust posting schedule and all that goes with it to blend in! Users are quick to notice when someone isn’t being real. When faced with an endless scroll of pretty, polished, manicured personas, offering an authentic picture of who you really are as a person (or as a brand) can be a breath of fresh air. Brands and influencers alike shouldn’t be afraid to put themselves out there; I’ve found that the messy behind-the-scenes posts usually generate the most engagement. If you’re hesitant to post anything less than perfect to your grid, that’s what Stories are for! You can be silly, speak directly to your followers, play with fun features like gifs, polls or questions and still maintain the picture perfect main profile we all strive for.

https://thriveglobal.com/stories/why-being-authentic-is-the-most-important-principle-for-success-in-social-media-with-kristine-neil/

The Social Media Future

Social MediaKristine NeilComment

Brands will exist across news feeds, stories (where possible), and within messenger services.

The intention isn’t to inundate, but to better integrate into the daily lives of their audience. Bots and virtual assistants for messenger services, or devices such as Amazon’s Echo, allows brands to be seamlessly present. This is happening today with Uber’s and Domino’s availability to take commands on the Echo, and with Harvard Business Review’s bot on Slack. It’s possible that Facebook will open up its M assistant to work with brands to empower more suggested activities based on the conversations users have on its Messenger app. – Kristine Neil, Owner and Creative Director for Markon Brands.

The most recent political cycle has exposed a lot of what was rotten in social media, making us all so constantly aware of what is wrong with ourselves and others that we barely have space in our heads for anything other than frustration and anxiety. If they’re smart, new social media platforms will understand that create a new kind of social networking, a kind that actually feels like a personal asset instead of a detriment.

http://trek-it.com/the-social-media-future/

27 Tips For B2B Social Media Marketing

Social MediaKristine NeilComment

Be Organic!

“A piece of advice I find myself repeating time and again for B2B brands planning social media marketing activities is to be organic. In general, people prefer to learn about new brands, products, and services through content; but if that branded information isn’t part of a larger narrative or story, it often falls flat. They also want to hear from industry experts. According to Demand Gen Report, 96% of B2B buyers want content with input from more industry thought leaders. Because of this, content marketing is having a resurgence right now.

“When developing content for social media, organic should also refer to the relationship between that content and the platform it’s created for. Recent and ongoing changes to the Facebook algorithm, for example, mean that content that is native to that platform often performs better than external links. Actionable tips for B2B brands would be to consistently post (on brand) photos and video, write narrative posts or consider using onsite blogging features, such as LinkedIn’s Pulse feature.

“Regardless of the social media marketing activities B2B brands add to their marketing lineup, the most important thing to remember is that it should all work to support the organic, relational marketing activities that take place in the real world.”

https://creativemindscape.com/tips-for-b2b-social-media-marketing/

99 Social Media Marketing Tips for Businesses with a Limited Budget

Social MediaKristine NeilComment

Invest your time into creating compelling content.

Brands on a budget have to leverage what they have. There are powerful features on every platform that enable live video content, blogging, and of course, taking photographs. If your budget for social media can only accommodate the time it takes to dream up the content and post it, then I’d recommend leveraging those features. They can go a long way.

You can show a lot of process and thought leadership with a well-done live video, or one recorded on a smartphone and posted later. Photos go a long way in telling a story, and compelling, long-form posts can get a lot of traction. It’s not always about the money poured into photography, video, or coordination. It’s about the experience of the content and the message. Find what works for you, and it will start to produce a return on investment. Even if that investment is just time.

https://www.blerrp.com/blog/99-social-media-marketing-tips-for-businesses-with-a-limited-budget/

24 Entrepreneurs Share Top Social Media Platforms They Will Use in 2018

Social MediaKristine NeilComment

Instagram

Instagram will be where we pour the lion’s share of our creative abilities. Other platforms are still great places for sharing links and connecting with clients and collaborators, but Instagram – both its feed and story feature – still allows us to show off our own culture better than anywhere else. It’s the constraints of the platform that work well for us. The visual is the primary with hashtags, location tagging, and copy being the secondary elements of importance. This lets us focus on creating an image that is emotionally evocative and consistent with our brand style and post history.

https://rescue.ceoblognation.com/2018/01/14/entrepreneurs-share-top-social-media-platforms-they-will-use-in-2018/

The Future of Social Media: 32 Experts Share Their 2018 Predictions

Social MediaKristine NeilComment

What Are Your 2018 Predictions for Social Media?

Brands will exist across news feeds, stories (where possible), and within messenger services. The intention isn’t to inundate, but to better integrate into the daily lives of their audience. Bots and virtual assistants for messenger services, or devices such as Amazon’s Echo, allows brands to be seamlessly present. This is happening today with Uber’s and Domino’s availability to take commands on the Echo, and with Harvard Business Review’s bot on Slack. It’s possible that Facebook will open up its M assistant to work with brands to empower more suggested activities based on the conversations users have on its Messenger app.

https://www.business2community.com/social-media/future-social-media-32-experts-share-2018-predictions-01973207